U.S. Hispanic Market Facts.

 

Here are some “facts” about the U.S. Hispanic Market: The Hispanic population is expected to account for 44% of the nation’s population growth from 2000 to 2020 and 62% from 2020 to 2050. By 2050, the nation’s Hispanic population is expected to reach 96.5 million.

 

The United States has the second highest Hispanic population in the world. The nation’s 44 million-strong Hispanic population is young, with a median age of 29.5. The #1 priority of the Hispanic family is the education of their children.

 

The number of Hispanic-owned businesses in the U.S. increased 78% from 1987 to 2000. That compared to a rate of 26% for all U.S. businesses. Hispanic women own 39% of all women-owned firms in the US. Average disposable income per household for the Hispanic population last year was $56,431.

 

In major cities such as LA, Chicago and Dallas, it was over $70,000. Total consumer spending by Hispanics was $531 billion last year.

 

This represented 81% of the national average. From 2002 to 2020, the report projects personal consumption spending by Hispanics to increase at an average annual rate of 9.1%, “far exceeding the national growth rate of 6%.”

 

The US Hispanic annual disposable income is larger than the annual GNP of Mexico, Brazil and Spain.